Account Director, Consumer
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Key details
- Salary
- $113K–$130K/yr
- Location
- New York City, NY, United States
- Work style
- Onsite
- Level
- Lead / Staff+
- Experience
- 5–7 yrs
- Function
- Sales & Solutions
- Focus area
- other
- Posted
- 2w ago
Skills
About the role
About Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
About the Role
The Account Director, Consumer will lead day-to-day communications efforts for a global payments company, overseeing integrated campaigns spanning brand, affluent, and small business priorities. The ideal candidate is an earned media expert with strong relationships, sharp cultural awareness, deep fluency in the creator and influencer ecosystem, and a knack for spotting emerging trends and newsworthy opportunities. This individual will spearhead communications strategies surrounding major sponsorships and strategic partnerships, serve as a trusted client counselor, lead and mentor a high-performing team, and drive impactful programs across luxury, lifestyle, sports, entertainment, and consumer sectors.
Responsibilities
- Oversee the day-to-day execution of integrated communications programs across brand, affluent consumer, and small business priorities, ensuring campaigns, launches, and events are delivered effectively
- Set earned media objectives and develop integrated media relations strategies that build brand relevance, strengthen reputation, and deliver against client priorities
- Develop compelling story angles, messaging, and media materials; lead/action team in proactive pitching and help shape earned media and creator strategies that extend campaign reach and relevance
- Build and maintain relationships with senior consumer, business, lifestyle, and trade media, as well as priority creators and influencers; proactively engage around client opportunities and issues
- Monitor the media landscape, cultural conversation, competitors, and creator ecosystem to identify timely story angles, brand opportunities, and potential reputational considerations
- Provide ongoing strategic and tactical counsel to clients on the evolving communications landscape and its implications for their business and brand
- Integrate creators and influencers into broader earned media programs when relevant to client objectives and target audiences
- Pursue and coordinate cross-account/practice and global business opportunities
- Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings
- Contribute to agency strategic planning initiatives
- Manage account budgets, utilization, scopes, and financial performance
- Oversee resource allocation across team including staffing, hiring, and onboarding new talent
- Manage career development and performance of direct reports, managing up to senior staff on issues, and client/team satisfaction while holding the team accountable to demonstrating agency values
- Other duties as assigned
Qualifications
- 5-7+ years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 2-4 years of management experience required
- Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
- Global network and IAT model (integrated agency team) experience preferred
Preferred Qualifications
- Has established relationships with senior media with a demonstrated track record of proactively developing and placing compelling stories
- Experience developing earned media strategies for major sponsorships or strategic partnerships, ideally across luxury, lifestyle, sports, entertainment, consumer sectors (payments or financial services sectors are a bonus)
- Strong analytical skills and the ability to translate industry developments, cultural trends, and audience insights into strategic communications recommendations
- Working knowledge of the creator and influencer ecosystem, including talent vetting, audience considerations, and integration with broader earned media programs
- Strong presentation and consulting skills along with the ability to read, write and speak English
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