Cluster E-Commerce Manager

Job Description

Job Purpose

The Cluster E-Commerce Manager is responsible for developing, implementing and optimizing the e-commerce and digital marketing strategies for the assigned hotel portfolio. The position focuses on maximizing online revenue, increasing direct bookings, improving website conversion, strengthening digital visibility and enhancing the overall online customer journey across all hotels within the cluster. The role works closely with Revenue Management, Sales, Marketing, Reservations and hotel leadership teams to ensure that digital initiatives support the hotel’s commercial objectives, brand positioning and profitability. The Cluster E-Commerce Manager ensures that all e-commerce activities comply with the applicable brand standards, corporate digital guidelines, and approved commercial strategies.

Key Responsibilities

• Develop and implement cluster-wide e-commerce and digital marketing strategies aligned with the hotel’s commercial objectives.
• Manage hotel websites, ensuring accurate content, attractive offers, updated information and an enhanced user experience.
• Drive direct bookings through website optimization, conversion rate optimization and targeted digital initiatives.
• Monitor website traffic, booking patterns, conversion rates, and other key performance indicators to identify growth opportunities.

• Collaborate closely with Revenue Management, Sales, Reservations, and Marketing teams to optimize online revenue and distribution performance.
• Monitor the performance of online travel agencies and other digital distribution channels.
• Support rate parity monitoring, promotional campaigns, and online merchandising initiatives in coordination with the Revenue Management team.
• Identify opportunities to improve the hotels' digital market share, booking value, and overall online commercial performance.

• Plan, execute, and optimize digital campaigns across search engines, social media, display advertising, and other relevant digital platforms.
• Coordinate digital promotional campaigns, seasonal offers, packages, and tactical marketing activities.
• Work with internal teams and external agencies to ensure consistent brand positioning and effective campaign execution.

• Ensure compliance with the respective brand standards, digital guidelines, and corporate e-commerce policies.
• Identify opportunities to enhance the online guest journey and strengthen brand visibility.

• Prepare monthly e-commerce performance reports covering website traffic, direct bookings, conversion rates and digital revenue contribution.
• Conduct competitor benchmarking and market analysis to identify opportunities for improvement.
• Present actionable insights and recommendations to hotel leadership and commercial teams.

Qualifications

• Bachelor's degree in E-Commerce, Business Administration, or a related discipline.
• Minimum 3–5 years of relevant experience in digital marketing, e-commerce, or online distribution, preferably within the hospitality industry.
• Experience managing digital marketing activities for multiple hotels or hospitality properties will be an advantage.
• Strong understanding of hotel e-commerce, direct booking strategies and website conversion optimization.
• Strong analytical, commercial, communication, and project management skills.
• Ability to manage multiple priorities and collaborate effectively with cross-functional teams.

Additional Information

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Company Description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.