Content Creator, Agency

Remote-based in the US

 

Overview

 

GoodPower is a global organization working to unlock the economic potential of decarbonization through research, innovation, strategic communications, and disruptive technology. We focus on advancing more affordable and reliable energy, expanding economic opportunity, strengthening energy security, supporting healthier and more resilient communities, and accelerating the transition to a predictable, secure, modern low-carbon economy.

 

Operating at the intersection of data, digital media, emerging technology, behavioral research, and public engagement, GoodPower develops and deploys scalable strategies designed to accelerate the adoption of decarbonized technologies and infrastructure—including renewable energy, regenerative agriculture, energy storage, and electric transportation. Our work combines rigorous research and experimentation with advanced communications and innovation capabilities to better understand public attitudes, test effective interventions, and help build the social, economic, and market conditions necessary for large-scale transformation.

 

GoodPower is at a pivotal stage of organizational growth as we approach completion of the first year of our 2030 Strategic Plan. Over the next five years, we intend to significantly expand our reach, capabilities, and impact—investing deeply in innovation, AI-enabled systems, data and analytics, research and development, and next-generation communications infrastructure to help accelerate the global energy transition and the economic opportunities it creates.

 

Job Summary

 

The Content Creator’s primary role will be to provide social-first video production across GoodPower and its affiliated brands and partners, with a focus on producing mobile-first content for TikTok, Instagram, YouTube Shorts and paid media. The Content Creator is a resourceful, trend-aware creative professional with a versatile skillset, a natural and engaging on-camera presence, sharp editing skills and a dedication to GoodPower’s mission to advance a zero-carbon economy. They will collaborate with internal and external stakeholders to produce timely, platform-specific content that is brand aligned, visually engaging and compelling.

 

In this position, the Content Creator will support and execute all phases of the short-form content production process, including concept development, scripting, filming, on-camera hosting, editing and platform-ready delivery for GoodPower and its affiliated entities, social media channels and online media campaigns. The Content Creator brings strong creative instincts and the ability to move quickly from concept to finished product, while producing both planned and rapid response content. This role will focus on translating GoodPower’s research, campaigns and narrative priorities into accessible, social-first content that reflects platform-specific best practices, internet culture, creator trends and audience behavior.

 

While this position will focus primarily on short-form video and social content, the Content Creator will also support basic social creative needs including Instagram carousels, static memes and Canva-based assets as needs and capacity shift based on priorities. The Content Creator reports to the Senior Director of Video on the Agency team.

 

This is a full-time position based anywhere in the United States. The Content Creator will work from home, meet as required by video chat with teams, and have weekly national full staff meetings with colleagues online. Some domestic travel may be required for content capture, relevant events, staff retreats and other convenings as needed.

 

Key Responsibilities

 

Video Production:

• Own short-form, mobile-first video production end to end, including concept development, scripting, on-camera hosting, filming, editing and platform-ready delivery for TikTok, Instagram Reels, YouTube Shorts and paid media

• Translate complex issues related to affordability, clean energy, jobs and economic opportunity into clear and engaging social content

• Create content that reflects platform-specific best practices, including pacing, visual storytelling and audience behavior

• Support creative experimentation by testing new formats, platform features, creator trends and rapid-turn concepts

• Help steward GoodPower’s brand voice across creator-led and social-first content

• Produce basic social media creative, including Instagram carousels, static memes and Canva-based assets

• Manage multiple video projects simultaneously, including rapid response production and turnaround, ensuring timely delivery, adherence to project requirements and high-quality output

 

Collaborative Projects:

• Collaborate closely with Agency and Social teams, outside vendors and across teams to ensure project success

• Communicate effectively with internal and external stakeholders, including team leads to understand priorities and needs to deliver exceptional content

 

Other Responsibilities:

• Contribute to the continuous improvement and implementation of our content processes and workflows to increase speed, efficiency and scalability

• Perform other content production-related tasks as needed to support GoodPower and its partners

• Adapt to the evolving needs of a fast-paced organization with flexibility and creativity

 

Qualifications

 

Experience & Skills

• 3–5 years of experience creating and starring in social content for a brand, nonprofit, agency, campaign, creator business or personal channel, with a portfolio showing strong short-form video production, editing and on-camera presence

• Proven ability to independently concept, script, shoot and edit social video content

• Strong mobile-first video editing skills (Adobe Premiere Pro, Final Cut Pro X, CapCut, InShot or similar)

• Natural, confident on-camera presence, with the range to shift between clear explanation, storytelling and entertainment-driven content

• Strong grasp of hooks, pacing, visual storytelling and platform-specific best practices across TikTok, Instagram, YouTube Shorts and emerging platforms

• Deep familiarity with internet culture, creator trends, memes and short-form formats

• Excellent oral and written communication skills in English, plus solid general computer skills (Google Apps, etc.)

Attributes

• Strong creative judgment — brings ideas, not just edits

• Self-starter with strong organizational skills, comfortable juggling multiple projects and moving between planned content calendars and rapid-response needs while maintaining attention to detail

• Collaborative team player who also works well independently, communicates across teams, and is eager to pitch in beyond assigned duties