English Copywriter - 12 Month Temporary Contract

Job Title: English CopywriterDepartment: Marketing Location: Montreal (YUL)Position Status: 12 Month Temporary Contract

The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacations’ brand voice and company values at every touch point. The English copywriter also creates and proofreads marketing, promotional, UX and editorial copy for various departments across the company, including Marketing, Ecommerce, and more.

WHAT YOU'LL BE DOING


Brainstorm and present campaign concepts to Marketing stakeholders
Oversee copy and serve as a point of contact for assigned campaigns and initiatives to ensure a successful launch
Write copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content
Work with the in-house marketing and graphic design team to develop creative concepts
Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web
Collaborate with departments across the organization: gather context and requirements, attend project meetings and ensure stakeholders’ goals are met
Write or review editorial copy (print or blogs) when requested
Review marketing material, including material featuring the Air Canada Vacations brand produced by third parties
Write copy in accordance with national and provincial advertising compliance standards, as well as Canadian Press Style Guide and ensure those standards are met
Understand different language styles that appeal to various target markets
Maintain a clear and consistent brand voice
Stay in the know on marketing trends and competitors’ marketing activities, as well as web writing best practices
Other ad hoc copywriting requests


WHAT YOU BRING TO THE TEAM


Undergraduate in Creative Writing, English, Communications, Journalism or equivalent
2-3 years of copywriting experience, ideally in an eCommerce environment
Excellent communication and proofreading skills
Experience developing marketing concepts
Ability to balance technical and creative writing
Superior attention to detail
Autonomous, able to multi-task and meet deadlines
Strong team player
Excellent grammar and spelling skills (knowledge of CP Style rules, a must)
Advertising agency experience an asset
Travel industry experience an asset
UX and conversion copywriting experience an asset