Exec Director, General Manager, ASEAN

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

The Executive Director, GM ASEAN is the business leader for the ASEAN cluster, accountable for setting strategic direction and mobilizing Country Directors, Marketing, E-commerce and cross-functional partners to deliver the financial, brand, customer and people commitments of the business. The role owns the multi-market operating agenda, drives disciplined P&L delivery, accelerates share growth and builds a high-performing ASEAN organization that delivers sustainable, profitable growth.

KEY ACCOUNTABILITIES

Enable Country Leadership & End-to-End Ownership

Set clear country priorities and empower Country Directors to lead with ownership while operating as one ASEAN cluster. Although functional teams (Finance, HR, Supply Chain, etc.) do not report directly into this role, the GM sets the alignment, governance, cadence and shared accountability needed to deliver end-to-end outcomes across ASEAN.

P&L Ownership and Delivery

Own and deliver the ASEAN scorecard, including Net Sales, Delivered Profit Margin (DPM%), GTN, Profit, Market Share and the People Agenda. Make decisive resource and trade-off choices across markets, categories and channels to deliver budget commitments and build a stronger, more profitable business.

Customer Focused

Act as the senior commercial voice for ASEAN, strengthening strategic customer partnerships and building capability to achieve a No. 1 ranking in Customer Advantage surveys. Drive growth through fact-based category leadership, shopper and channel insights, and customer-centric solutions that create mutual value and win in the marketplace.

Cross-Functional Team Leadership

Lead a collaborative, matrixed organization across commercial and functional teams. Align leaders behind shared priorities, unlock ASEAN scale synergies, remove friction and ensure fast, high-quality decisions.

People & Culture

Champion a high-performance, values-led culture aligned with SC Johnson values, with the ambition to achieve Great Place to Work recognition across ASEAN. Ensure clarity of direction, strong performance management, disciplined resource allocation, succession strength and proactive adaptation to a dynamic retail and consumer environment.

Execution Excellence with Speed & Agility

Instill a winning and growth mindset. Simplify priorities, remove barriers, accelerate decisions and adapt plans as markets, customers and consumer behaviors evolve. Insist on operational discipline, rigorous performance routines and clear ownership.

QUALIFICATIONS

•Proven leadership experience managing complex multi-country businesses or regional clusters with significant P&L and organization accountability.

•15+ years of progressive FMCG/commercial leadership experience, with a strong record of transformation, profitable growth and performance at scale.

•Demonstrated success in a multinational FMCG or consumer goods environment, with strong commercial judgment, enterprise thinking and ability to lead through complexity.

•Proven P&L leadership in mid-to-large markets or clusters, including hands-on ASEAN leadership experience, preferably across two or more key markets.

•Deep commercial expertise across categories, channels and route-to-market models, with the ability to lead both strategy and execution.

•Exceptional matrix leadership capability, with the ability to influence, align and energize country, regional and global stakeholders.

•Fluent in business-level English; additional ASEAN language capabilities are a strong advantage.

•With strong Sales experience, exposure in the areas of Marketing/ Trade marketing is an advantage.

•Experience working in Southeast Asian countries is an advantage.

•Bachelor's degree required; MBA or relevant postgraduate qualification preferred.

Leadership Behaviors

Strategic Leadership

Anticipates market, consumer, customer and competitor trends, translating insights into clear strategic choices and disciplined investments. Balances long-term ambition with strong in-market execution and customer engagement.

Influence & Inspiration

Leads beyond formal authority. Builds trust-based relationships, creates followership with purpose and energy, and fosters engagement, accountability and enterprise ownership across stakeholders.

Challenge & Transform

Challenges the status quo, raises the performance bar and drives simplification, continuous improvement and transformation. Makes courageous calls and builds change readiness.

Consumer-Centricity

Places consumers and shoppers at the heart of decision-making, creating differentiated value, locally relevant solutions and meaningful brand connections.

Results Orientation

Delivers commitments with pace, discipline, urgency and accountability. Demonstrates resilience, ownership, commercial courage and a strong will to win.

Talent & Team Development

Builds diverse, high-caliber leadership teams. Coaches and develops leaders, strengthens succession and organizational capability, and role models inclusive leadership.

Functional Expertise

P&L and Financial Management

Proven ability to translate strategy into sustainable, profitable growth, supported by strong financial acumen, gross-to-net discipline and data-driven decision-making.

Customer Strategy & Commercial Excellence

Extensive experience across Sales, Brand Marketing and Customer Marketing (15+ years). Converts consumer, shopper and customer insights into winning strategies and ASEAN execution plans.

Omni-Channel & Route-to-Market Strategy

Deep understanding of modern trade, traditional trade, distributor models, e-commerce and omnichannel journeys, with the ability to design effective route-to-market strategies.

Category & Shopper Insights

Strong capability leveraging category, shopper and market data to sharpen portfolio, pricing, promotion and activation choices and drive profitable category growth.

Negotiation & Influence

Executive-level strategic selling and negotiation capability, with the ability to build senior customer relationships and create mutually beneficial growth partnerships.

Brand Planning & Activation

Ability to translate global brand strategies into distinctive, locally relevant activation plans that build equity, improve share and deliver commercial impact.

Culture & Values

Engagement & Trust

Builds a culture of mutual respect, trust, ownership and strong collaboration across diverse teams and markets.

Diversity & Inclusion

Actively leverages the diversity of ASEAN markets, cultures, customers and talent to strengthen decision-making and performance.

Winning and Growth Mindset

Creates an environment where people are inspired to perform, take ownership, learn continuously and feel valued, engaged and proud to win together.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

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