Growth Engineer

Role Summary

AliveCor is hiring a Growth Engineer to own the measurement layer and the front end it measures, sitting between marketing and engineering. About 60% of the role covers the Google ecosystem — GA4, Google Tag Manager, technical SEO, Merchant Center feeds and conversion tracking. The other 40% is shipping changes on our Next.js websites and ecommerce, including code-level tracking.

You will make sure every market's data is accurate, every page is fast and indexable, and every CRO experiment ships without waiting on a dev queue. The ideal candidate is fluent across analytics and front-end code and uses AI tools daily to move faster while keeping output reviewed and compliant.

Core Responsibilities

Analytics & Tracking (core)

•    Own end-to-end GA4 implementation: data layer design, event schema, custom dimensions, ecommerce tracking, and cross-domain and multi-property setups across geos

•      Build and govern GTM containers (web and server-side), including tag hygiene, versioning, QA and Consent Mode v2

•      Set up and validate conversion tracking, value-based bidding, offline conversion imports and server-side / Meta CAPI signals

•      Design reporting pipelines (GA4 → BigQuery → Looker Studio) covering blended ROAS, CAC and channel contribution by market

•      Maintain UTM and campaign taxonomy across all channels and markets

SEO (core)

•      Own technical SEO on a Next.js stack: rendering strategy (SSR / SSG / ISR), crawlability, indexation, sitemaps, robots, canonicals and hreflang across markets

•      Implement and maintain structured data — Product, FAQ, Article, Organization and Review

•      Drive Core Web Vitals (LCP, INP, CLS) through image optimisation, bundle size, font loading and third-party script cost

•      Run keyword research and content gap analysis; brief and optimise landing pages and content

•      Manage Search Console across properties — coverage, enhancements, manual actions and query performance

•      Fix internal linking, redirects and site architecture as the site evolves

Paid Search & Feeds

•      Manage Google Merchant Center — product feeds, multi-country and multi-currency configs, feed rules, disapprovals and Shopping reporting

Web Development

•      Build and modify Next.js / React pages and components — landing pages, PDPs, campaign pages and A/B variants

•      Write clean JavaScript / TypeScript, Tailwind or equivalent CSS, and responsive layouts

•      Implement tracking at the source: data layer pushes, event wiring and server-side endpoints where needed

•      Work with Git — branches, pull requests, reviews and staging deploys (Vercel or similar)

•      Consume APIs and headless CMS content; handle basic Node / API-route work

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