Marketing Coordinator

Main Duties

Administration

§ Assists in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.

§ Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.

§ Assists in the preparation and update of the Departmental Operations Manuals.

§ Attends regular departmental marketing communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.

Customer Service

§ Ensures that Marketing Communications department provides excellent service to external customers, as well as internal customers in other departments.

§ Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.

Financial

§ Maximizes employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests.

§ Assists with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan.

§ Maintains complete records of all media and purchase agreements, contracts and quotes for the hotel.

§ Assists in monthly re-forecasting.

§ Assists in managing costs based on key performance indicators.

§ Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information

Marketing

§ Establishes an annual and fully integrated communications programme with measurable objectives, strategies and action steps.

§ Assists in the preparation, utilisation and update of an Annual Marketing Plan, broken down as necessary by division and/or department.

§ Measures, interprets, prioritises and evaluates the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.

§ Develops and maintains active contacts with the press and key media people, and evaluates all media solicitations and exposures.

§ Monitors all current attitudes and public statements concerning the hotel in foreign and local media.

§ Ensures adequate targeted publicity and coverage of the hotel’s positioning, promotional programmes, corporate image building and other activities.

§ Assesses advertising needs and opportunities for the hotel and obtains initial approval of local media campaign proposals from the Director of Marketing and General Manager.

§ Ensures that all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with HI’s brand standards.

§ Recommends and develops proposals and directs and implements below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc. to support the advertising and sales campaigns.

§ Closely works with Marketing Manager – Strategy / Marketing Analyst to maximise use of the targeted market information including customer profile, behaviour, and yield for the planning and evaluation of marketing communications.

Operational

§ Closely works together with other departments to assess and support their internal and external communications needs.

§ Establishes and maintains the hotel library and photographic image filing

§ Continuously updates press kits.

§ Develops good community contacts among government, businesses, associations, etc. and represents the hotel at public functions. Supports ad-hoc events and or projects in the community.

§ Maintains a perpetual analysis of competitor’s marketing and communication activities in the local market.

§ Assists the Director of Sales by maintaining accurate records of up to date marketing expenditures, future commitments and remaining budget for the year.

§ Serves as the Webmaster for hotel’s Webpage and Internet related exposure and advertising.

§ Be aware of community, business, political and social factors that may affect the hotel’s financial performance.

Personnel

§ Ensures the punctuality and appearance of all Marketing Communications employees, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.

§ Maximis the effectiveness by developing your individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.

§ Be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.

§ Follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.

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