Marketing Manager (D2C)

Position Summary

1. Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.
2. Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.

Role and Responsibilities

Responsibilities:

• • Building communication strategy & marketing tactics for Samsung own digital sales channel –samsung.pl ecommerce – to support both awareness and sales growth
  • Setting up creative standards for eStore communication, in line with overall brand visual identity & optimize current content processes
  • Developing and executing multichannel strategies, with focus on digital - including media campaigns, consumer activations, CRM, website content
  • Planning & coordinating production of required creative assets, including both media campaigns & onsite content
  • Participating in building ecommerce activation strategies, promotion schemes or launching new services & value proposition
  • Improving online consumer journey/path to purchase and develop new initiatives to drive online purchases and consumer experience
  • Reporting on the performance & constantly seeking for improvements, to maximize conversion & customer engagement
  • Collaborating on daily basis with e-commerce/marketing/media/CRM/digital analytics teams, as well as creative & web development agencies

 

Expectations:

• • minimum 7 years of experience in Marketing/Digital Marketing area
  • understanding of customer journey & ease of content planning as per customers’ needs
  • ability to work under time pressure and leading multiple projects at once
  • proactive attitude with high sense of responsibility
  • data-oriented mindset, well developed analytical skills
  • minimum upper intermediate English
  • working knowledge of Google/Adobe Analytics as well as Photoshop – would be an asset

 

What we offer:

• • Employment contract,
  • Wide range of benefits (sports card, medical healthcare package, life insurance, access to the Employee Purchase Program, etc.),
  • Ambitious projects,
  • Opportunity to get practical knowledge in a market leader company,
  • Work with dynamic and friendly team,
  • Opportunity to get knowledge about the latest technical innovations,
  • Chance to be a part of Samsung team.

 

Skills and Qualifications

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways

• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions

• Normally receives little instruction on day-to-day work and receives general instructions on new assignments

• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience

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